Search engine

optimisation.

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What Is SEO and

Why Is It

so Important?


Search engine optimisation is the process of improving your website, so that the digital spiders that crawl the internet can understand what you offer. It is very important, as if your site is confusing, irrelevant to the searcher, or full of dead ends and broken links, the spiders will not deem it credible.

How it works

WebsiteStructure

The way in which your website is structured, built, and all linked together is very important. Your website must be easy to use, navigate and contain useful content. If users can easily use it, search engines can start to show all that you have to offer.

Website design

It is important to have SEO in mind when you design and develop your website. It must load fast, be easy to use and work on mobile devices (responsive).

PageSpeed

The loss of potential customers due to a website taking longer than a few seconds to load, is damaging. Plus the speed of a website is one of the main signals when Google’s algorithm ranks pages. Page Speed and user experience is not to be overlooked.


Quality &relevant content

Having high quality content that is regularly updated is often overlooked. However, high quality relevant content is the most important factor since search engines want to deliver exactly what the user is searching for.

Website Security

Another important ranking factor is your website security. Ensuring that your website has a secure (SSL) certificate tells search engines that your website is to be trusted.

Keyword Content Services

You must optimise your website content and ensure that your website copy, images, titles, descriptions, and links all contain the keywords for which you are wanting to be found.

How We Optimise Websites

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